Two years Tourism Program
First Year ( First Semester)
TRS
101- Introduction to Tourism
Description
This course will
introduce the fundamental basics of tourism. Focus will be placed on the nature
and function of tourism. Students will be able to learn the history and place of
tourism in the life of mankind and how it has shaped the life of people in the
last centuries.
Textbooks:
1) Introduction
to Tourism (Paperback)
by Leonard
J Lickorish (Author), Carson
L Jenkins (Author)
TRS
102- Tourism and Management
Course
Description
This course will inculcate the different types of management skills
needed in the
Tourism industry. Emphasis will be laid on the leadership skills and how
this
skills can be acquired in order to satisfy the needs of the tourists.
Another
emphasis will be laid on tourism planning and development.
Textbooks:
1)
Tourism
Management, Second Edition: Managing for Change by Stephen Page (Kindle
Edition - Oct 26, 2006) - Kindle
Book
2)
Tourism
Management Dynamics: trends, management and tools (Tourism Futures)
by Dimitrios Buhalis and Carlos Costa (Kindle
Edition - Sep 8, 2005) - Kindle
Book
3)
The
Business of Tourism Management by John Beech and Simon Chadwick (Paperback
- Aug 30, 2006)
TRS-
103 Tourism and Marketing
Course
Description
This course will
introduce the role of Marketing in Tourism.
The basic principle in business marketing and how it can be applied to
tourism will be the focus of this course. Students will also learn public
relation and advertising techniques in tourism.
Textbooks:
1)
Tourism
Marketing for Cities and Towns: Using Branding and Events
to Attract Tourists
by Bonita Kolb (Paperback
- Mar 13, 2006)
2) Successful Tourism Marketing by Susan Briggs (Paperback
- Feb 1,
2001)
3) Travel and Tourism Marketing by Dotty Oelkers (Paperback
- Jan 5,
2006)
First Year (Second
Semester)
Course Description
TRS
104. Environmental Tourism
Course Description
This course will be based on the
importance of the environment and how it can affect the Tourism business.
Students will be able to learn how the geography of the environment is important
for a tourism business to be successful. Some environmental factors like road
network, transportation facilities, maintenance, and gentrification and how it
can affect the tourism business.
Textbooks:
1)
Tourism and
Global Environmental Change: Ecological, Social, Economic and Political
Interrelationships by C. Michael Hall and Stefan Gossling (Kindle
Edition - April 16, 2007) - Kindle
Book
2)
Environment and Tourism (Routledge Introductions to
Environment) by Andrew Holden (Kindle
Edition - Mar 16, 2007) - Kindle
Book
3)
Toxic
Tourism: Rhetorics of Pollution, Travel, and Environmental Justice (Albma
Rhetoric Cult & Soc Crit) by Phaedra C. Pezzullo (Hardcover
- Feb 4, 2007)
TRS
105. International Tourism
Course
Description
This course will acquaint the students
on the role and importance of International tourism in the era of globalization.
Emphasis will be placed mostly on the requisite knowledge needed for the
understanding of different nations and their approach to tourism. Students will
learn the different policies and ethics as it relates to international tourism.
Textbooks:
1)
Embracing and Managing Change in
Tourism: International Case
Studies by Eric Laws, Bill Faulkner, and Gianna Moscardo (Kindle
Edition –
April 16, 2007) - Kindle Book
2)
International Cases in Tourism Management by
Susan Horner and John
Swarbrooke (Paperback - Jan 13, 2004)
3)
An International Handbook of Tourism
Education (Advances in
Tourism Research)
by David Airey and John Tribe (Kindle
Edition - Nov 7,
2005)
- Kindle Book
TRS
106. Hospitality Management
Course Description
This course will introduce the students
to the fundamental issues on hospitality and how it can be applied to tourism
and tourists. They will acquaint themselves on the basic notion of customer
care, reception, social relations, humility and cultural ethics in the context
of multi-culturalism in Tourism.
Textbooks:
1)
Introduction
to Hospitality Management (2nd Edition)
by John R.
2)
Introduction
to Management in the Hospitality Industry by Tom Powers and Clayton
W. Barrows (Hardcover
- Feb 28, 2005)
3)
Introduction
to Management in the Hospitality Industry, Eighth Edition and NRAEF Student
Workbook Package by Tom Powers, Jo Marie Powers, Clayton W. Barrows,
and NRA Educational Foundation (Hardcover
- Feb 28, 2005)
Second Year ( First Semester)
TRS
201.
Peace through Tourism
Course Description
This course will emphasize the need for
world peace through tourism. Students will learn how meaningful dialogue with
tourists can lead to world peace. The fundamental issue with tourism is
co-culture and students will be able to learn how co-cultures could achieve
global peace through tourism. Interpersonal and group communication will also
constitute a vital element in teaching peace through tourism.
Textbooks:
1)
Peace through tourism.: An article from: Parks &
Recreation by
Mohammed Khamouna and Jeffrey B. Zeiger (Digital
- Jul 28, 2005)
Cultivating Peace: Conflict and Collaboration in Natural Resource
2)
Management
by Daniel Buckles (Paperback
- Mar 2000)
TRS. 202.
Human Resource Management
Course Description
This course will deal specifically with
the knowledge and skill necessary for a successful resource manager. The
challenges of new technology in the era of globalization must be grappled with
by the human resource manager. The knowledge of both the internal and external
environment as it pertains to tourism will constitute one of the core
concentrations of this course. An effective HR is one with requisite technical
know-how that is able to sustain the growth and progress of an organization.
Textbooks:
1)
Human Resource Management (10th Edition) by
Wayne Mondy
(Paperback - May 23, 2007)
Advantage Books: Human Resource Management: Essential
2)
Perspectives
by Robert L. Mathis and John H. Jackson (Paperback
–
Mar
10, 2006)
3)
A Framework for Human Resource Management by
Gary Dessler
(Paperback
- Nov 28, 2005)
TRS.
203. Research in Tourism
This course will acquaint the students
on the importance and use of social science research methodology to understand
tourism. Research is a vital tool necessary for the background, present and
future implications of any given discipline. Students will learn the qualitative
and quantitative research skills as can be applied in tourism. The focus will be
mostly on applied research technique since the tourism business is in need of
innovations for the overall satisfaction of both the promoters and consumers.
Textbooks:
1)
Tourism Research Methods: Integrating Theory with
Practice by Brent W. Ritchie, Peter Burns, and Catherine Palmer (Paperback
- Sep 10, 2005)
2)
Research Methods for Leisure & Tourism: A Practical
Guide by A. J. Veal (Paperback
- Jun 30, 2006)
3)
Qualitative Research in Tourism: Ontologies,
Epistemologies and Methodologies (Routledge/Contemporary Geographies of Leisure,
Tourism, and Mobility.) by Jenny Phillimore and Lisa Goodson (Kindle
Edition - Mar 16, 2007) - Kindle
Book